Fig.06 5 ALIVE

5ALIVE WANTED TO BE SEEN AS MORE OF A BREAKFAST DRINK RATHER THAN AN OLD 80’S THROW BACK FROM A KIDS LUNCH BOX. COKE COLA WANTED A PRODUCT WHICH SUGGESTS INVIGORATING. OUR DESIGN - MINE AND PAUL MARSH'S (FROM COLEY PORTER BELL) REACHES THE SENSORIAL DELIVERY OF THE ENLIVENING FRUIT EXPERIENCE. THROUGH THE UPLIFTING FRUIT/COLOURS/CHARACTERS COMING DIRECTLY FROM THE 5ALIVE BRAND.