I CREATED A VISUAL IDENTITY FOR HARTLEY’S WHICH UNITES THE DIFFERENT PARTS OF THE HARTLEY’S PORTFOLIO FROM JAM TO KIDS LUNCH BOX JELLIES. TO CANNED FRUIT & LOW CALORIE DESSERTS. MAKING THEM INSTANTLY RECOGNIZABLE AS ONE BRAND. THE IDENTITY NEEDED TO CAPTURE THE FEELING BEHIND HARTLEY’S NEW BRAND POSITIONING - 'HARTLEY’S RELEASES FEELINGS OF INNOCENT HAPPINESS’.
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