Fig.13 BRUSH WITH FASHION

THE BODY SHOP AND LONDON COLLEGE OF FASHION LAUNCHED A COMPETITION EARLIER LAST YEAR,
WHEREBY STUDENTS OF THE COLLEGE COULD WIN THE OPPORTUNITY TO DESIGN THE PACKAGING FOR THE SPRING TREND 2011 COLLECTION. FOLLOWING A RIGOROUS JUDGING PROCESS, WE CHOSE KATARINA VOLODER 21 TO DESIGN A RANGE OF ILLUSTRATIONS WHICH WOULD BE APPLIED ACROSS SPRING SUMMER RANGE OF PRODUCTS.
I WORKED VERY CLOSELY WITH KATARINA AND MADE SURE I MADE THE MOST OF HER ILLUSTRATIONS AND APPLIED THEM IN A WAY WHICH WOULD BE DESIRABLE AND COLLECTIBLE TO THE CONSUMER. IT WAS SO FUN WORKING WITH SUCH ENTHUSIASTIC AND TALENTED STUDENTS, IT MADE ME WANT TO GO BACK TO COLLEGE.

Fig.12 HONEY BRONZE

THE BRIEF WAS TO DESIGN A BRONZING RANGE WHICH ILLUSTRATES A NEW ACTIVE INGREDIENT ‘HONEY’ - WHILE AT THE SAME TIME KEEPING WITHIN THE BODY SHOP'S EXISTING BRONZING CATEGORY. THIS DESIGN IS NOT ONLY APPEALING AND SUNNY IT ALSO SHOWS THE PROGRESS OF CHANGE IN COLOUR ILLUSTRATING THE BUILD UP OF A BEAUTIFUL NATURAL LOOKING TAN WITHOUT THE SUN DAMAGE. IT IS ALSO PART OF THE BODY SHOP'S CAMPAIGN FOR SAVING THE BEE'S FROM EXTINCTION.

Fig.11 AMBER OUD

THIS IS A FAVORITE IN THE MIDDLE EAST AND EUROPE, AND IS DESIGNED PURELY FOR THE MIDDLE EAST. I LOVE THE RICH HEADY SCENT. THIS PACKAGING HAD TO HOLD THE SAME EQUITY'S THAT OUD STANDS FOR - RICHNESS - GOLD - PURE - EXPENSIVE - CULTURE - TRADITION - HISTORY.

Fig.10 THE BODY SHOP TRAVEL BAGS

THE BRIEF WAS TO DESIGN A RANGE OF TRAVEL BAGS ILLUSTRATING THE BODY SHOP'S CORE VALUES - 'ONCE IS NOT ENOUGH', I REDREW THE FAMOUS POSTER BY RICHARD BROWNING TO EMBELLISH THE RECYCLED RANGE OF WASH BAGS ADVERTISING THE NEED TO RECYCLE - REUSE - REVIVE -RELIVE.
IM SURE TO BE PACKING ONE OF THESE, THIS SUMMER IN MY SUITCASE.

Fig.09 IMPACT ART FAIR

I WAS APPROACHED BY A CHARITY CALLED CREATIVE FUTURES, THEY ASKED IF I WOULD LIKE TO DESIGN AN IDENTITY FOR AN ART FAIR. FOR THOSE WHO HAVE MENTAL HEALTH ISSUES, PHYSICAL DISABILITIES / LEARNING DIFFICULTIES. WHO HAVE EXPERIENCE OF HOMELESSNESS, SUBSTANCE MIS-USE, WHO ARE REFUGEES, LONG-TERM UNEMPLOYED, OFFENDERS OR EX-OFFENDERS. I JUMPED AT THE CHANCE TO WORK WITH SUCH A CHARITY, THEY WANTED A LOGO WHICH ILLUSTRATES STRENGTH, CREATIVITY AND POSITIVITY. HERE ARE THE THREE CONCEPTS I PUT FORWARD TO THEM. THEY CHOSE THE MIDDLE ONE - THE ART FAIR IS NOW ON AT THE CANDID ARTS TRUST IN ISLINGTON LONDON.
FOR MORE INFORMATION GO TO http://www.impact-art-fair.org.uk/

Fig.08 GARMSHOUSE

THIS WAS A LOGO DESIGNED FOR MY FRIEND MAX A MILLION - TO ADVERTISE HIS MUSIC AND DJ SESSIONS.

Fig.07 TP Toys

THE CORE DESIGN THOUGHT WAS “CHAMPIONING KIDS’ FREEDOM TO PLAY” THE IDENTITY I CREATED FOR TP SUGGESTS FUN AND FREEDOM - LITTLE ‘T’ JUMPING OFF THE ‘P’ SUGGEST PLAY,COMBINED WITH THE FREE SPIRITED PHOTOGRAPHY FROM A KIDS PERSPECTIVE JUST ELEVATES PLAY TIME. THIS IS BY FAR MY FAVORITE BRIEF DURING MY TIME AT COLEY PORTER BELL - IT COULDN'T BE MORE ME, LOVELY CLIENTS GREAT PRODUCTS WHAT MORE DOES A DESIGNER WANT.

Fig.06 5 ALIVE

5ALIVE WANTED TO BE SEEN AS MORE OF A BREAKFAST DRINK RATHER THAN AN OLD 80’S THROW BACK FROM A KIDS LUNCH BOX. COKE COLA WANTED A PRODUCT WHICH SUGGESTS INVIGORATING. OUR DESIGN - MINE AND PAUL MARSH'S (FROM COLEY PORTER BELL) REACHES THE SENSORIAL DELIVERY OF THE ENLIVENING FRUIT EXPERIENCE. THROUGH THE UPLIFTING FRUIT/COLOURS/CHARACTERS COMING DIRECTLY FROM THE 5ALIVE BRAND.

Fig.05 VINTAGE DELI

ONE SUNDAY, BITTERLY COLD AFTERNOON IN LATE NOVEMBER 2009. MY FRIEND KATY COE CAME BOUNCING IN WITH A HUGE BAG OF CLOTHES, AND ONE VERY BIG IDEA " IM GOING TO CALL MY SHOP 'VINTAGE DELI ", SHE BEAMED AT ME WITH HER WIDE GRIN AND SMILING EYES. I WAS COMPLETELY TAKEN AWAY WITH HER ENERGY AND ENTHUSIASM, SO WE SAT IN FRONT OF MY FIRE AND STARTED SKETCHING IDEAS, NOT LONG AFTER I CAME UP WITH A MARK WHICH DID AND SAID EXACTLY WHAT KATY WANTED, AND DESIGNED A HOMEPAGE TO SHOW OFF KATY'S COLLECTION OF BEAUTIFUL CLOTHES. HER WEBSITE IS UP AND RUNNING AND WELL WORTH A LOOK...
GO TO HTTP://WWW.VINTAGEDELI.CO.UK/ SHE HAS CURRENTLY HAD A BEAUTIFUL BABY BOY,SHE IS ONE BUSY PASSIONATE WOMEN.

Fig.04 HARTLEYS

I CREATED A VISUAL IDENTITY FOR HARTLEY’S WHICH UNITES THE DIFFERENT PARTS OF THE HARTLEY’S PORTFOLIO FROM JAM TO KIDS LUNCH BOX JELLIES. TO CANNED FRUIT & LOW CALORIE DESSERTS. MAKING THEM INSTANTLY RECOGNIZABLE AS ONE BRAND. THE IDENTITY NEEDED TO CAPTURE THE FEELING BEHIND HARTLEY’S NEW BRAND POSITIONING - 'HARTLEY’S RELEASES FEELINGS OF INNOCENT HAPPINESS’.

Fig.03 FARROW & BALL

THESE ARE DESIGN CONCEPTS FOR FARROW AND BALL OUTDOOR PAINTS - I WAS INFLUENCED BY MANY HOURS AS A CHILD PAINTING BY NUMBERS. AND AGRICULTURAL BOOKS ON PLANTS & BIRDS WITH THE FIG.NUMBERS BY LADYBIRD. I FEEL IT SITS WELL WITH FARROW & BALLS MAKE UP AND HAS THE SAME EARTHY, HERITAGE FARROW & BALLS OWNS.

Fig.02 MANY OGILVY HANDS

OGILVY HAVE SET UP A CHARITY TO HELP RAISE MONEY TO BUILD A SCHOOL IN UGANDA.THEY NEEDED A LOGO WHICH IS EASILY READ AROUND THE WORLD. THE LOGO NEEDED TO INSPIRE AND COMMUNICATE EXCITING OPPORTUNITIES. MY CONCEPT WAS HEAVILY INFLUENCE BY AFRICA’S CULTURE,
LIFE STYLE & ENERGY.

Fig.01 KLEENEX

THIS PRODUCT IS ALL ABOUT SOFTNESS, AND COMFORT THE PACKAGING HAD TO CONVEY WARMTH SENSITIVITY AND SOFTNESS. THROUGH PHOTOGRAPHY I CAPTURED MOMENTS OF HUMAN TOUCH THE SOFTNESS OF A PEACH OR A GENTLE HAND. BOTH IMAGERY AND HUE OF THE PACK SIGNIFIES SOFTNESS AND TACTILITY. THIS WAS THE FIRST PIECE OF DESIGN I DID AT COLEY PORTER BELL. THE FIRST DESIGN TO GO ON THE SHELF.