THIS PRODUCT IS ALL ABOUT SOFTNESS, AND COMFORT THE PACKAGING HAD TO CONVEY WARMTH SENSITIVITY AND SOFTNESS. THROUGH PHOTOGRAPHY I CAPTURED MOMENTS OF HUMAN TOUCH THE SOFTNESS OF A PEACH OR A GENTLE HAND. BOTH IMAGERY AND HUE OF THE PACK SIGNIFIES SOFTNESS AND TACTILITY. THIS WAS THE FIRST PIECE OF DESIGN I DID AT COLEY PORTER BELL. THE FIRST DESIGN TO GO ON THE SHELF.
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